Take Action - The Latest Word on ActivesCraig Kraffert, MD The December 2014 issue of happi features Dr. Kraffert's quotes in the issue’s big skin care feature story titled “Take Action.” The story speaks to the latest active skin care ingredients coming to the market in 2015 and notes consumer purchasing trends within the skin care category. Dr. Kraffert's quotes are featured on the second page, sharing that “’Shoppers want it all, they want it now, and without “issues,” says Dr. Craig Kraffert, dermatologist and President of Amarte, San Francisco. ‘Consumers are looking for products that brighten, tighten, smooth, refine, perfect and protect. Because of this consumer mindset, setting proper expectations is important. There are limits to what even the best skin care products can provide.’”
happi Magazine is a trade magazine published for industrials, households, and personal care product industry professionals. Features articles about soaps, detergents, cosmetics and toiletries, waxes and polishes, insecticides, aerosols and related chemical specialties. Coverage includes the market for the cosmetic products and the future trends in demand and marketing of such products.